Optimizing the Googleability of Your Content

Despite our best efforts at developing user assistance, it is increasingly likely that your users will turn to Google for answers to question about your software. The success Google has in providing quick answers to difficult questions has made it a natural resource for help with software - even if the software provides tutorials, online help, FAQs, forums, and e-mail support. Since this trend will probably continue, we need to learn how to "embrace the beast".
There are a number of things you can do to improve your Googleability without too much time and money. This session describes how Google indexes information and what you need to do to be visible, how to use search engine optimisation techniques (including the use of sitemaps and metadata), how writing styles affect indexing, and what other search engines you may want to support.

Search engine optimization is not just the realm of consumer web sites and marketing folks. The importance of visibility on the web means that all of us need to have a working understanding of how search engine work. More importantly, we need to understand how to make that work for us and our content.

You Will Learn

The importance of getting your content on a public-facing server and the challenges in doing so
How Google indexes information and delivers it to search queries
How to add a variety of search engine optimization techniques to your content production
About the importance of supporting social networks and mobile devices

This session is designed for content developers of all experience levels. A basic understanding is required of web markup and the client/server process. No specific understanding of tools is required.

When

Wednesday, September 14th

12:00-1:00pm Eastern time

Where

A webinar. The presenter, Joe Welinske, will email you conference dial-in information ahead of time. The conference will be hosted on GotoMeeting.

About the Presenter

joe_welinske
Joe Welinske specializes in helping your software development effort through crafted communication. The best user experience features quality words and images in the user interface. The UX of a robust product is also enhanced through comprehensive user assistance. This includes Help, wizards, FAQs, videos and much more. For over twenty-five years, Joe has been providing training, contracting, and consulting services for the software industry. Joe recently published the book, Developing User Assistance for Mobile Apps. He also teaches courses for Bellevue College, the University of California, and the University of Washington. Joe is an Associate Fellow of STC.

STC-PMC/Joe Welinske Webinar: Optimizing the Googleability of Your Content

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